Industry
Telecommunication
Category
Icons & Illustrations
Odido Tiered Design System

Odido is a telecommunications company in the Netherlands that merged with T-mobile and took up a huge rebrand from the ground up.
It was a massive team effort, and I lead the design system direction & creation in coordination with the rebrand. The icon system took inspiration from the brand typeface and also the iconic brand shapes. It was a multitiered icon system along with hints of illustrative moments to bring an expressive but simplified human experience to the interface.






